Real safety

Central East Europe & Middle East

Lorenzo Pighi

Can we become more customer-centric?


Country Sales Manager
(Trade, Logistics & Retail)
To develop and implement a digital strategy to help Renault/Dacia in Italy become a more customer-centric organization.

For the Renault Retail Group (RRG) in Italy, DEKRA developed and implemented a digital strategy to drive sales. “Two key elements of the strategy were new dealer websites for the Renault and Dacia brands, and the coordination of different communications channels,” explains Lorenzo Pighi. “Our expertise helped RRG create more qualified leads and improve the conversion of leads into sales.” DEKRA was selected due to its knowledge in all things automotive, and because of its datadriven approach and expertise in customer-relationship management processes. Based on these criteria, DEKRA provided RRG with a tailored customer experience.


Number of dealer websites that DEKRA implemented for Renault/Dacia in Italy

Working together for the benefit of the customer: IAV as an engineering partner and DEKRA as a safety service provider

Member of the Management Board DEKRA SE, CTO, Services, Innovation and IT

Managing Director IAV

The number of electronic components in vehicles is continuing to grow, due to the spread of vehicle assistance systems and increasing connectivity. Word has therefore quickly spread in the market about DEKRA’s EMC expertise. It was also a trigger for IAV, a leading engineering partner for automotive manufacturers, to seek out dialog, as IAV is faced with the challenge of providing its customers with EMC-safe products.

“We are convinced that DEKRA is the right partner,” explains Matthias Kratzsch from IAV’s Board of Management. “The company’s allround expertise, from the Board of Management through to the testing engineer in the laboratory, is what won us over.”

DEKRA only very recently opened up a new EMC laboratory with three rooms at its headquarters in Stuttgart. This is where both individual sensors and entire components, such as gearboxes and headlights, can be tested. For example, fault signals are used to check whether they still function in a safe and reliable manner. DEKRA had good reason to build its laboratory in the automotive focused industrial region of Stuttgart.

“Proximity to the customer is an important factor,” reports Board member Ivo Rauh. “It isn’t just experts from IAV and DEKRA that are present during the inspections, but also technicians from the automotive manufacturer.”

That is why DEKRA operates a global network of laboratories with further EMC inspection sites in Málaga and Asia. The inspections comply with national and international standards and are carried out during the development process, as well as on models in series production. The inspections comprise both initial inspections and also repeat inspections – in the event that models undergo changes. DEKRA sees huge potential in the EMC services business field. Its partnership with IAV is an example of how the respective sets of expertise can be combined for the benefit of the automotive sector. It’s a real “triple-win” in terms of safety – everyone involved is a winner.

As a service provider with a strong focus on the automotive sector, DEKRA decided early on to concen ­ trate on inspections relating to the electromagnetic compatibility (EMC) of parts and components. A decision that has proven to be forward-looking and strategically correct.